---
title: CRM Insights | Mridula Velagapudi
description: CRM insights for small and medium sized businesses.
---

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# CRM Insights

Discover proven strategies and expert tips to harness the full potential of CRM and propel your business growth.

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All CRM Strategy RevOps HubSpot CRM Digital Marketing Salesforce CRM Use Cases Zoho CRM

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Posts by

## Mridula Velagapudi

[Follow me on LinkedIn](https://www.linkedin.com/in/mridulavelagapudi/)

[![How to Fix GTM Silos](https://nufunnel.com/hubfs/GTM%20Silos_Website.png)](https://nufunnel.com/crm-insights/siloed-gtm-teams-fix-it-with-revops)

### [Why Siloed GTM Teams Can be Damaging - And How to Fix It](https://nufunnel.com/crm-insights/siloed-gtm-teams-fix-it-with-revops)

Mar 21, 2024 8:30:00 AM

[RevOps](https://nufunnel.com/crm-insights/tag/revops)

In B2B world, Go-To-Market (GTM) strategies serve as the blueprint for a successful product launch and market penetration. However, when this blueprint is divided among different departments without a cohesive plan, the result can resemble a ship where the crew is rowing in opposite directions.

[Read More](https://nufunnel.com/crm-insights/siloed-gtm-teams-fix-it-with-revops)

[![How RevOps Empowers Digital Marketing](https://nufunnel.com/hubfs/RevOPs_and_Digital_Marketing_Website.png)](https://nufunnel.com/crm-insights/how-revops-empowers-digital-marketing-for-higher-roi)

### [How Does RevOps Make Digital Marketing More Effective for B2B](https://nufunnel.com/crm-insights/how-revops-empowers-digital-marketing-for-higher-roi)

Feb 15, 2024 12:20:00 PM

[CRM Strategy](https://nufunnel.com/crm-insights/tag/crm-strategy) [RevOps](https://nufunnel.com/crm-insights/tag/revops) [Digital Marketing](https://nufunnel.com/crm-insights/tag/digital-marketing)

Companies in almost every industry today are constantly looking for ways to enhance their digital marketing efforts to drive more revenue.

[Read More](https://nufunnel.com/crm-insights/how-revops-empowers-digital-marketing-for-higher-roi)

[![how to conduct cost-benefit analysis for CRMs](https://nufunnel.com/hubfs/Cost_benefit_Analysis_Website.png)](https://nufunnel.com/crm-insights/how-to-conduct-cost-benefit-analysis-cba-for-crms-nufunnel)

### [Cost-Benefit Analysis (CBA) for CRMs: Key Insights](https://nufunnel.com/crm-insights/how-to-conduct-cost-benefit-analysis-cba-for-crms-nufunnel)

Jan 8, 2024 1:56:00 PM

[CRM Strategy](https://nufunnel.com/crm-insights/tag/crm-strategy) [RevOps](https://nufunnel.com/crm-insights/tag/revops)

Not using a Customer Relationship Management (CRM) system for managing customer interactions, data, and business processes is now a dinosaur era behavior. However, the decision to implement a CRM system is not just about adopting new technology for a number of use cases; it is also about understanding the cost-benefit dynamics.

[Read More](https://nufunnel.com/crm-insights/how-to-conduct-cost-benefit-analysis-cba-for-crms-nufunnel)

[![](https://nufunnel.com/hubfs/Blog_Banners_for_Website.jpg)](https://nufunnel.com/crm-insights/ai-crm-for-customer-support)

### [\[Use Case\] AI CRM for Customer Support: Transforming Customer Support](https://nufunnel.com/crm-insights/ai-crm-for-customer-support)

Dec 5, 2023 9:00:00 AM

[CRM Strategy](https://nufunnel.com/crm-insights/tag/crm-strategy) [RevOps](https://nufunnel.com/crm-insights/tag/revops) [Use Cases](https://nufunnel.com/crm-insights/tag/use-cases)

Customer support teams face unique challenges 👊that demand innovative solutions. It’s no surprise that the integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) systems is transforming the landscape of customer service.

[Read More](https://nufunnel.com/crm-insights/ai-crm-for-customer-support)

[![Rethinking GTM Strategy with RevOps Framework](https://nufunnel.com/hubfs/Rethinking%20GTM_Website.png)](https://nufunnel.com/crm-insights/revamp-gtm-strategy-with-revops-framework)

### [Rethinking GTM Strategy with RevOps Framework](https://nufunnel.com/crm-insights/revamp-gtm-strategy-with-revops-framework)

Oct 30, 2023 11:50:39 AM

[CRM Strategy](https://nufunnel.com/crm-insights/tag/crm-strategy) [RevOps](https://nufunnel.com/crm-insights/tag/revops)

In today’s business landscape where the market dynamics are perpetually shifting, maintaining a powerful go-to-market (GTM) strategy is fundamental for businesses aiming for consistent growth. The rise of the Revenue Operations (RevOps) framework has been transformative in refining and bolstering GTM strategies. Let’s go through this transformative approach, unlocking avenues to magnify your business growth.

[Read More](https://nufunnel.com/crm-insights/revamp-gtm-strategy-with-revops-framework)

[![How Does CRM Software Help with RevOps](https://nufunnel.com/hubfs/Website_CRM%20and%20RevOps_Growth.png)](https://nufunnel.com/crm-insights/how-crm-software-helps-revops-for-business-growth)

### [How Does CRM Software Help with RevOps?](https://nufunnel.com/crm-insights/how-crm-software-helps-revops-for-business-growth)

Oct 3, 2023 9:23:34 AM

[CRM Strategy](https://nufunnel.com/crm-insights/tag/crm-strategy) [RevOps](https://nufunnel.com/crm-insights/tag/revops)

In this edition, we delve into a topic that is reshaping the landscape of sales, marketing, and customer service: the synergy between CRM software and Revenue Operations (RevOps). Whether you're a seasoned CRM user or just beginning to explore its potential, this article promises insights that can help your approach to revenue generation. Happy reading!

[Read More](https://nufunnel.com/crm-insights/how-crm-software-helps-revops-for-business-growth)

[![](https://nufunnel.com/hubfs/Copy%20of%20Choose_CRM_for_SMBs.png)](https://nufunnel.com/crm-insights/how-to-choose-crm-for-your-smb)

### [How to Choose a CRM for Your SMB](https://nufunnel.com/crm-insights/how-to-choose-crm-for-your-smb)

Sep 7, 2023 4:20:25 PM

[CRM Strategy](https://nufunnel.com/crm-insights/tag/crm-strategy)

Selecting the right Customer Relationship Management (CRM) software is akin to setting the foundation stone of a building. If it's sturdy, what you build upon it thrives. Your CRM system is just that — the foundation for your business's growth and customer relations. If you're wondering how to choose CRM tailored to your business needs, this article will act as your compass.

[Read More](https://nufunnel.com/crm-insights/how-to-choose-crm-for-your-smb)

[![Leveraging AI for CRM: A Game-changer for SMBs \[Use Cases from Zoho, HubSpot, and Salesforce\]](https://nufunnel.com/hubfs/Leveraging%20AI%20in%20CRM%20(1).png)](https://nufunnel.com/crm-insights/leveraging-ai-for-crm-a-game-changer-for-smbs-use-cases-from-zoho-hubspot-and-salesforce)

### [Leveraging AI for CRM: A Game-changer for SMBs \[Use Cases from Zoho, HubSpot, and Salesforce\]](https://nufunnel.com/crm-insights/leveraging-ai-for-crm-a-game-changer-for-smbs-use-cases-from-zoho-hubspot-and-salesforce)

Sep 7, 2023 12:45:18 PM

[Salesforce CRM](https://nufunnel.com/crm-insights/tag/salesforce-crm) [Zoho CRM](https://nufunnel.com/crm-insights/tag/zoho-crm) [HubSpot CRM](https://nufunnel.com/crm-insights/tag/hubspot-crm)

Our reliance on digital tools to streamline business processes has become an essential part of everyday operations more than ever. Naturally, automating routine processes can bring in a lot of efficiencies.

[Read More](https://nufunnel.com/crm-insights/leveraging-ai-for-crm-a-game-changer-for-smbs-use-cases-from-zoho-hubspot-and-salesforce)

[![How to Maximize Your Marketing Campaigns with HubSpot](https://nufunnel.com/hubfs/How%20to%20maximize%20marketing%20campaigns%20using%20CRM.png)](https://nufunnel.com/crm-insights/how-to-maximize-your-marketing-campaigns-with-hubspot)

### [How to Maximize Your Marketing Campaigns with HubSpot](https://nufunnel.com/crm-insights/how-to-maximize-your-marketing-campaigns-with-hubspot)

Sep 7, 2023 12:44:00 PM

[HubSpot CRM](https://nufunnel.com/crm-insights/tag/hubspot-crm)

Effective marketing campaigns are crucial for businesses to thrive and reach their target audience.  In a [study done earlier this year](https://www.zippia.com/advice/crm-statistics/), 45% of companies said that using CRM software increased their revenue.

[Read More](https://nufunnel.com/crm-insights/how-to-maximize-your-marketing-campaigns-with-hubspot)

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